Bosom Buddies is a grassroots campaign that invites you to publicly show your support for breastfeeding mothers.
By channelling the media interest in breastfeeding stories into positive outcomes, Bosom Buddies seeks to foster a more constructive conversation about how we as a community can lend our support to women who choose to breastfeed.
Bosom Buddies invites you to ‘Pledge’ your support for breastfeeding mothers. From the simplicity of making eye contact and smiling when you see someone breastfeeding in public or offering them a glass of water, through to educating your staff or implementing policies that support breastfeeding mothers in the workplace, by making your intention public you will help mothers feel more comfortable and reduce the entrenched stigma associated with breastfeeding.
Bosom Buddies also provides a public space for breastfeeding mothers to share their experiences to highlight how small acts of kindness and support can help women overcome the challenges they face. Stories of success and misadventure, stories of what it takes and what was lacking, tips to help other mums have a better experience are all found here.
The campaign also invites mothers to nominate their own ‘Bosom Buddy’ – that is, a friend, relative, colleague, employer, business, venue or organisations who supported them. We’ve also profiled some prominent Bosom Buddies, who have used their public profile to counteract the stigma and normalise breastfeeding.
Bosom Buddies was inspired by the incredible stories that breastfeeding mothers from around the world have shared with us as we researched and produced the short films featured on this site. We would like to acknowledge all the mothers (and fathers!) who have trusted us with these deeply personal stories. By sharing our stories, we share our knowledge, inspire others and stand in solidarity with the next generation of breastfeeding mothers.