Bosom Buddies is a grassroots campaign that invites you to publicly show your support for breastfeeding mothers.

By channelling the media interest in breastfeeding stories into positive outcomes, Bosom Buddies seeks to foster a more constructive conversation about how we as a community can lend our support to women who choose to breastfeed.

Bosom Buddies invites you to ‘Pledge’ your support for breastfeeding mothers. From the simplicity of making eye contact and smiling when you see someone breastfeeding in public or offering them a glass of water, through to educating your staff or implementing policies that support breastfeeding mothers in the workplace, by making your intention public you will help mothers feel more comfortable and reduce the entrenched stigma associated with breastfeeding.

Bosom Buddies also provides a public space for breastfeeding mothers to share their experiences to highlight how small acts of kindness and support can help women overcome the challenges they face. Stories of success and misadventure, stories of what it takes and what was lacking, tips to help other mums have a better experience are all found here.

The campaign also invites mothers to nominate their own ‘Bosom Buddy’ – that is, a friend, relative, colleague, employer, business, venue or organisations who supported them. We’ve also profiled some prominent Bosom Buddies, who have used their public profile to counteract the stigma and normalise breastfeeding.

Bosom Buddies was inspired by the incredible stories that breastfeeding mothers from around the world have shared with us as we researched and produced the short films featured on this site. We would like to acknowledge all the mothers (and fathers!) who have trusted us with these deeply personal stories. By sharing our stories, we share our knowledge, inspire others and stand in solidarity with the next generation of breastfeeding mothers.

Who we are

  • Anna Kaplan - Creator/Producer

    Anna is a screen producer with a focus on stories that reach audiences across multiple platforms and inspire positive social change. Her production credits span award-winning documentaries, feature films, TV drama and online content. She has also worked collaboratively with communities to bring their stories to screen and spent three years managing a suite of funding programs at Film Victoria.

    Since 2014, Anna has been working with Madman Production Company as Impact Producer on Damon Gameau’s break-out feature documentary THAT SUGAR FILM. She also works on select documentary titles released by Madman Entertainment, developing ambitious impact campaigns for films that tackle important social issues. Currently, she is rolling out a national university campus screening program for THE HUNTING GROUND.

    Anna lives in Melbourne with her husband Simon and their 5 year old son Joseph. She was inspired to create Bosom Buddies and the films featured on this site after experiencing her own breastfeeding challenges.

  • Britt Arthur - Film Writer/Director

    Britt is a multi award winning filmmaker with a passion for true stories that make a difference. Her films have been broadcast internationally in over ten countries and have been selected to screen at prestigious film festivals such as IDFA, Sydney Film Festival, MIFF and the BFI London Film Festival. She is currently the CEO / Conference Director of the Australian International Documentary Conference (AIDC).

    Read more about Britt and the projects she’s worked on here: www.brittarthur.com

  • Amy Frasca - Content Producer

    Amy produces and curates content for digital and television projects. Amy programmed Australia’s international channel for the Australian Broadcasting Corporation, worked in commissioning for Australia’s multicultural broadcaster SBS and has produced documentaries for Australian and international broadcasters such as ARTE France, France 5, CBC and The Sundance Channel. Her corporate work includes clients such as Optus and Marley Spoon. Amy lives with her husband Oliver and their 2.5 year old son Max in Sydney.

  • Isabelle Oderberg - Media Advisor

    After several years working as a journalist Isabelle joined Melbourne’s Herald Sun as deputy business editor and Australia’s first social media editor. After 18 months she was promoted to national social media editor for News Corp Australia and was responsible for advising social media strategy, development, training, policy creation, implementation and branding across News Corp’s many local newsrooms.

    Today she works in the not-for-profit sector in social media management, communications and high-level strategy. She is also a freelance journalist for the likes of The Guardian, ArtsHub, Beat Magazine and Urban Walkabout. She is a board member of the Melbourne Press Club and has lectured in journalism at Melbourne University and Monash University.

    She is now working on her biggest project to date, her beautiful, breast and formula fed son, Royston.

    www.isabelleoderberg.me /@yodaberg

  • Meg Nagle IBCLC - Consultant

    In between chasing after her oldest two boys, blogging about breastfeeding and motherhood via her popular blog ‘The Milk Meg’ and occasionally sleeping… Meg works with women to help them reach their breastfeeding goals.

    Her background is in counselling and sexual health. She was also a La Leche League Leader (breastfeeding counsellor) for seven years before becoming an International Board Certified Lactation Consultant.

    Meg has had articles published in Nurture Magazine, Natural Mother Magazine, and the websites Mamamia and Babycenter (among others) She has been interviewed for The Project TV and various online radio shows. She has also presented at the Australian Breastfeeding Association, iLactation and  Gold Lactation conferences. She has also won an Ausmumpreneur Award for her blog.


  • Pinky McKay IBCLC - Consultant

    An International Board certified Lactation Consultant with a busy private practice in Melbourne, Australia, Pinky is a best-selling author, blogger and sought after keynote speaker at seminars for Health professionals and parents.

    A frequent guest on major TV shows, Pinky has appeared on the Today Show, The Project, Sunday Sunrise, Insight, A Current Affair and Today Tonight. She writes for a number of publications – including Essential Baby, Huff Post Parents and The Daily Mail. She has also done a popular TEDx talk: Surrender is Not a Dirty Word.

    In a world where common sense isn’t so common, Pinky provides no-nonsense parenting support with a unique blend of humour, sharp wit and wisdom. She specializes in gentle parenting styles that honour mothers’ natural instincts to respond to their babies. Her real world experience stems from being the mother of five and ‘hands on’ grandmother of three littlies.

  • Australian Breastfeeding Association - Project Partner

    The ABA’s mission is for breastfeeding to be recognised as important by all Australians and seen as culturally normal. From its beginnings in suburban Melbourne in 1964, the ABA has grown into a national organisation dedicated to the support of breastfeeding mothers and babies. The Association’s strong practical support and advocacy for mothers wanting to breastfeed their babies has been credited with increasing breastfeeding rates in Australia since the 1970s. The Association is recognised as the leading authority on breastfeeding in Australia and also enjoys an enviable reputation across the world.


    Advisory Panel:

    Dr Lisa Amir IBCLC

    Pinky McKay IBCLC

    Professor Peter Hartmann AO

    Dr Karleen Gribble

    Kate Ashmor


    A huge thank you to everyone who has supported and contributed to this project, especially the hundreds of generous people who provided financial support via our crowdfunding campaign.

    Click here to view the full list of CREDITS for the short films featured on this site.